Karl Schutz is an enterprise account executive at Amazon Web Services (AWS). Prior to AWS, he spent 5 years at MuleSoft (acquired by Salesforce) in account development and field sales roles. Karl lives in New York City.&nbsp; Hi, I’m Karl! Thanks for checking out my page. I’m here to give a practitioner’s view on enterprise software sales. A few bullet points on my professional background:&nbsp;<ul><li>Closed ~$3.5m net new ACV in 2 years in field sales at MuleSoft (#1 Commercial AE globally in FY20)</li><li>Experience doing sales development (SDR) and managing an SDR team during period of hyper growth scaling MuleSoft pre-IPO from $50m to $250m in revenue</li><li>Joined AWS recently to evolve my sales skills in the emerging pay-as-you-go software world, plus learn Amazonian business practices</li></ul>

Karl Schutz

I have built, grown, and created new ventures – both within the world’s largest brands and as an independent entrepreneur. I&nbsp;run a growth and innovation consulting practice, which helps startups and Fortune 500 companies with growth and business building. Over the past year, my consulting company has worked with top-tier corporate innovators like Comcast, Sony, Ameritas, P&amp;G, as well as numerous startups. I'm also the author of&nbsp;<a style="color: rgb(0, 122, 204);" rel="noopener noreferrer" href="https://www.neilsoni.com/the-startup-gold-mine/" target="_blank">The Startup Gold Mine: How to Tap the Hidden Innovation Agendas of Large Companies to Fund and Grow Your Business</a>.&nbsp; Before starting my consulting practice, I helped start and build the External Innovation department at&nbsp;<a style="color: rgb(0, 122, 204);" rel="noopener noreferrer" href="https://en.wikipedia.org/wiki/Est%C3%A9e_Lauder_Companies" target="_blank">The Estee Lauder Companies</a>. While in this role, my group was responsible for serving the innovation needs of over 40 brands, including&nbsp;<a style="color: rgb(0, 122, 204);" rel="noopener noreferrer" href="https://www.esteelauder.com/" target="_blank">Estee Lauder</a>,&nbsp;<a style="color: rgb(0, 122, 204);" rel="noopener noreferrer" href="https://www.clinique.com/" target="_blank">Clinique</a>,&nbsp;<a style="color: rgb(0, 122, 204);" rel="noopener noreferrer" href="https://www.maccosmetics.com/home" target="_blank">MAC</a>, and&nbsp;<a style="color: rgb(0, 122, 204);" rel="noopener noreferrer" href="https://www.cremedelamer.com/" target="_blank">La Mer</a>, as well as for bringing revolutionary technologies like&nbsp;<a style="color: rgb(0, 122, 204);" rel="noopener noreferrer" href="https://www.allure.com/story/smashbox-3d-printed-lipstick" target="_blank">Smashbox’s Lipstick 3D Printer</a>&nbsp;to market. I also founded&nbsp;Unlimited Brewing Company, the world’s first platform for customizing and personalizing beer. I've previously led growth&nbsp;for multiple startups across a number of industries, including&nbsp;<a style="color: rgb(0, 122, 204);" rel="noopener noreferrer" href="http://momtrusted.com/" target="_blank">MomTrusted.com</a>, a venture-backed social marketplace for early education with over 3 million users. At MomTrusted, my KPI was marketplace revenue - which required both driving user growth (marketing) and provider sign-ups (sales).&nbsp;

Neil Soni

I am an experienced executive with 14 years of marketing, advertising, business development, branding and strategy experience. I recently transitioned from a VP of Marketing role at a growing startup to running my own full-time consultancy practice. I am both highly creative and pragmatic, so the ideas I develop are always actionable and impactful. I have worked with B2B, B2C and B2B2C clients in a significant number of industries/verticals (technology, education, healthcare, insurance, financial services, tourism and consumer goods). Enterprise brands I’ve helped include Nike, P&amp;G, 3M, Starwood Hotels, GE Capital, Toyota, Salesforce and Sage Software, but I’ve also partnered with many smaller or scaling companies/startups. With this variety, I’ve honed a unique skill: helping all types of organizations build new departments, capabilities and disciplines. I've also played senior in-house or consulting roles at international and regional agencies including TPN, Grey Global, FCB, Fancy and Off Madison Ave. In those roles, I focused on mining and curating insights to create distinctive, break-through strategies and campaigns. In addition to my marketing and strategy career, I am a published fiction writer, with short stories in literary journals, and a comic/show producer. I am also a featured Editorial Contributor for Career Contessa, featuring work/career advice for Millennial women. I earned a bachelor’s degree, with honors, in American Studies and Italian from Stanford University.

Christine Olivas

Chris Bakke is the co-founder and CEO of Laskie. Previously, he was the co-founder of Interviewed (acquired by Indeed), COO of 42Floors (acquired by Knotel), managed business development for Zillow and RentJuice (acquired by Zillow).I’m Chris, one of the founders of Laskie - the site you’re on right now.&nbsp;Over the last few years, I:<ul><li>Helped build the largest candidate assessment company in the world, with over 100m users</li><li>Built an enterprise product that went from $0 to $20m ARR in two years</li><li>Scaled a startup to $2m ARR in founder-led sales before hiring our first sales rep</li><li>Created early partnerships at Zillow for a new $160m/yr business</li></ul>I love helping companies with questions on starting a company, selling a company, fundraising, sales, business development, partnerships, pricing strategy, product, and hiring.

Chris Bakke

<h2>Overview</h2>We're a US-based team of sales development reps who can help you set up a cold email process to book more meetings, or get more signups for your business. We start by learning about you, your company, and your goals. We then identify potential leads using personas to build a list of prospects, execute a series of cold email sequences, and benchmark performance as we go. This service will help with:<ul><li>Customer Development:&nbsp;We can assist with industry research, connecting you to early users, and establishing problem-solution fit.</li><li>Persona Crafting:&nbsp;Advice and mapping of your perfect client personas: from ideal industry to stage to title.</li><li>Lead Generation:&nbsp;Our team will track down your future-customers and begin the lead generation and list building process.</li><li>Custom content:&nbsp;We can craft all initial, follow-up, and demo scheduling templates to use in your cold email campaigns.</li><li>Cold emailing:&nbsp;We’ll send an initial email to all leads we’ve prospected for your campaign, and can even A/B test different messages.</li><li>Follow ups:&nbsp;Depending on the customer persona and the goal of the campaign, we can handle 2-4 additional follow-ups per lead.</li><li>Analytics:&nbsp;You’ll receive monthly progress reports on our efforts, and we’ll sit down each month to iterate before the next round of emails.</li></ul> <h2>How It Works</h2><ol><li>Fill out our questionnaire so we can get to know you.</li><li>We'll craft multiple variants of cold email copy to send you.</li><li>You approve the messaging.</li><li>We start prospecting 500-1,000+ new leads each month.</li><li>We'll send 500 initial emails + handle all necessary follow ups, and book demos right on your calendar.&nbsp;</li><li>We share detailed reporting so you can understand which tactics are working, and which aren't.</li></ol> <h2>Deliverables</h2><ul><li>Prospect 500-1,000 leads per month</li><li>Send 1,500-3,000 emails per month</li><li>Write custom email copy</li><li>Send detailed reporting</li></ul>

Email Outreach

<h2>Overview</h2>Get high-quality, fully customized blog posts or articles written for your business by a team of top US-based freelancer writers. You'll provide high-level information on the topic, purpose, and voice of the article, and provide some information about your business and industry. We will then select the best writer for your request,&nbsp;based on the topic and each writer's experience and specialization. Your writer will:<ul><li>Own the entire content creation process from start to finish.</li><li>Deliver 800-1,000 word articles, covering topics relevant to your buyer’s journey.</li><li>Edit and polish the posts, with up to three revisions per article.</li></ul> <h2>How It Works</h2><ol><li>You'll provide information about the post to be written.</li><li>We will then select the best writer for your request.</li><li>The writer will send you a draft for revisions.</li><li>You'll provide feedback.</li><li>Your writer will send you back the final post to publish.</li></ol> <h2>Deliverable</h2>We deliver a 800 - 1,000 word blog post, article, white paper, or case study. We'll send a Word file or a Google Doc with the content you've requested.

Content Writing

<h2>Overview</h2>We work with you to identify the persona of your ideal buyers (or users) to build a list of high-quality prospects. <h2>How It Works</h2><ol><li>Fill out our questionnaire so we can get to know you, the customers you're targeting, and important data points for your sales team.</li><li>We'll generate you a leads list for review.</li><li>You review the leads list for quality.</li><li>If you need revisions, we'll revise.</li></ol> <h2>Deliverables</h2>We deliver an Excel file or a Google Sheets link with a list of the requested number of leads. We can include details such as:<ul><li>Company Name</li><li>Website</li><li>First name</li><li>Last Name</li><li>Title</li><li>Email</li><li>Phone</li><li>LinkedIn&nbsp;URL</li><li>Company Size</li></ul>

Lead Generation

<h2>Overview</h2>Get your pitch deck redesigned by a professional designer. This is useful for for closing clients, investors, partnerships, and more. It also presents you and your company in the most positive light. <h2>How It Works</h2><ol><li>Send us your existing deck</li><li>Fill out our questionnaire</li><li>We redesign the deck end-to-end</li><li>You send us revisions</li><li>We send you finalized deck.</li></ol> Two revisions included. <h2>Deliverables</h2><ul><li>A content strategy consultation</li><li>Mockups of new deck with infographics, iconography, and improved aesthetics.</li><li>Finalized deck.</li></ul>

Pitch Deck Polish

Get help with getting more customers, lead generation, sending emails, cold calling, and optimizing pricing.

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Marketing

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